Executive - Human Resources at Grofers India Pvt Ltd
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Grofers - Copywriter (3-10 yrs)
We are looking for a skilled professional who knows their way with words. The task of a copywriter would be largely to produce copy that embodies our brand style and language, used primarily to meet advertising and marketing needs.
Key responsibilities :
- Write copy for different media - digital (App, FB, Twitter, blogs) and offline (newspaper ads, billboards, leaflets, packaging).
- Develop creative ideas and concepts in partnership with design and marketing team.
- Collaborate with designers, art directors and creative directors to breathe life into those concepts.
- Keep up with the latest trends in communications and adapt them to suit brand needs.
- Analyze the success of concepts and copies and modify strategies based on results.
- Participate in strategic brainstorming, campaign development, creative brief development and creative execution.
What we require :
- Impeccable grammar, punctuation and command over the English language
- Ability to express ideas, concepts in writing, in a clear, smart and easy-to-comprehend form
- Post Graduate degree in Marketing/Advertising, Bachelor- s/Master's degree in Mass Communication/Journalism/Communicative English/ Creative writing or any other relevant degree
- Relevant experience range of 3-5 years
- Excellent interpersonal skills, hard-working, self-starter
- Conceptual thinker, loves writing and believes in crafting new ideas
Please include links to samples of your work in your application.
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