GreenPoint Global - Executive - Paid Media (2-3 yrs)
GreenPoint Global is a leading ITES and Software provider, headquartered in New York, USA with operations in India (CBD Belapur, Navi Mumbai) and Israel. We provide Software and IT-enabled services to our clients in the USA with the Latest Microsoft Technologies solutions. GreenPoint is specialized in IT-enabled Services, Software, and Mobile applications, Product Development and Designing, and Strategic IT Consulting. Our solutions range from specialized litigation support and compliance, financial analytics, to software development.
Position Description (In Short) :
- We are looking for a Paid Media Executive to manage all Paid Marketing activities.
- You will be responsible for managing all paid marketing campaigns on all platforms as well as daily & monthly Reporting activities.
- Education Qualification Required - Graduate
- Minimum Experience Required - 2 years
Key Responsibilities :
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report and analyze website analytics
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine marketing campaigns
- Research and analyze competitor links
- Making Media Plans and presentations
- Executing successful Paid campaigns on Platforms - Google, Facebook, etc.
- Setting-up Campaigns
- Optimizations of Campaigns on a Daily Basis
- Budget handling & Billing with Accounts Team
- Daily Reporting of Leads with feedbacks
- Making Monthly Reports & co-ordination with other teams as well
- Additional activities in Paid Campaign when comes
- Well versed with Paid Platforms - Google & Facebook
Technical Skills/Competencies Required :
- An up-to-date, working knowledge of current, past, and projected trends in the SEM industry
- In-depth experience with website analytics tools (e.g., Google Analytics, Keyword Planner, Google AdWords All Types of Campaign, Facebook all types of Campaigns)
- Experience with A/B and multivariate experiments
- Working on Facebook Ads Library to carry out competitor analysis
- Well versed with Bidding Strategies
Soft Skills/Attributes Required :
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Ability to present reports on a weekly/monthly basis
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