Company Overview:

Green Point Technology Services (I) Pvt ltd - Also known as GreenPoint Global is one of the leading ITES company and Software provider, headquartered in New York, USA with operations in India (Belapur, Navi Mumbai) and Israel. We provide Technology based services to our clients in USA and Globally. GreenPoint is specialized into Risk advisory, Technology, Educational services, Legal & Compliance services, Financial services and solutions as well as Mobile Application, Product Development & Designing and Strategic IT Consulting.

Over the last decade GreenPoint has grown immensely with a global footprint. GreenPoint is owned by its founders and principals and is debt-free. For more information, please visit:http://www.greenpointglobal.com/

Position Title: Digital Marketing Executive Position

Description (In Short) :

We are looking for a Digital Marketing Executive to manage all search engine optimization and marketing activities.

You will be responsible for managing all digital marketing activities such as email marketing, leads collation, content strategy, link building and keyword strategy to increase rankings on all major search networks.

Education Qualification Required : Graduate Minimum

Experience Required (Details) : 1 year

Reporting To : Manager

Key Responsibilities :

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Execute email marketing campaigns & leads collation activities

- Research and analyze competitor links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Technical Skills/Competencies Required :

- An up-to-date, working knowledge of current, past, and projected trends in the Digital Marketing industry

- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in Digital Marketing

- The ability to deploy an effective local and long-tail search strategy-

Soft Skills/Attributes Required :

- Solid understanding of performance marketing, conversion, and online customer acquisition

- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO

Interview Rounds :

- HR round

- Technical round

- Final round

Interested Candidates can send their updated CVs 

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