Manager HR at Greenlight Planet
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Greenlight Planet - Brand Associate (1-2 yrs)
Key responsibilities :
- Champion campaigns and promotions to drive awareness, footfall and sales for key markets across Asia.
- Conduct regular market visits to better understand the consumer while ensuring high brand and POS visibility across retail outlets.
- Deploy innovative strategies for new product launch across Asia to engage channel partners and consumers.
- Bring new ideas and work closely with creative agencies on briefing process to conceptualize out-of-the-box creatives.
- Create and maintain marketing and communication calendar for customers and channel partners.
- Stay up-to-date with the latest market trends, analyse market and competition intelligence.
- Generate MIS and analyse of internal sales data and consumer research data to capture market insights for the brand.
- Make regular market visits to identify the gaps and suggest improvement plans.
- Proactively collaborate with prominent members of cross functional teams and internal departments: Sales, Finance, Operations and R&D for payments, new product launch, and on-going campaigns.
- Build strong relationships and provide direction to external partners like research, media and advertising agencies
- Consistently add value to ad hoc marketing projects/events as required and support the brand manager.
The ideal candidate for Brand Associate :
- 1-2 years of experience in brand management, advertising, and (or) activations.
- Strong team coordination & leadership skills with ability to manage across functions and organizations ensure the brand's agenda is carried out.
- Excellent verbal and written communication skills.
- Hands-on knowledge of PowerPoint, Word and Excel.
- Under-graduates / Graduates with experience in Marketing or Advertising will be preferred.
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