GreenByte - Senior Executive - PPC (2-4 yrs)
Job Description:
- Managing the company's pay per click campaigns.
- Only PPC experience is considerable.
- Analysis of keyword search volumes to identify strong keywords for campaigns
- Experience in Shopping Ads and Facebook Ads.
- Keyword research to establish strong buying keywords
- Monitoring competitors pay per click campaigns and reporting on keywords being targeted
- A/b testing with pay per click wording to establish the best click-through rates
- Allocating budget for remarketing and analyzing ROI.
- Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
- Creating reports on campaign success and reporting these to senior management and clients.
- Developing campaigns, copywriting, testing landing pages and writing development plans.
- Optimizing existing campaigns and maximizing return on investment.
- Maintaining and monitoring keyword bids and monthly budget caps.
- Good personality comm. skills
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