HR Recruiter at Green Point Global
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Green Point Global - Paid Media Expert (3-10 yrs)
We are looking for a Paid Media Executive to manage all Paid Marketing activities.
- You will be responsible for managing all paid marketing campaigns on all platforms as well as daily & monthly Reporting activities.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine Marketing campaigns
- Research and analyze competitor links
- Making Media Plans and presentations
- Executing successful Paid campaigns on Platforms - Google, Facebook etc.
- Setting-up Campaigns
- Optimizations of Campaigns on daily Basis
- Budget handling & Billing with Accounts Team
- Daily Reporting of Leads with feedbacks
- Making Monthly Reports & co-ordination with other teams as well
- Additional activities in Paid Campaign when comes
- Well versed with Paid Platforms - Google & Facebook
- An up-to-date, working knowledge of current, past, and projected trends in the SEM industry
- In-depth experience with website analytics tools (e.g., Google Analytics, Keyword Planner, Google Ad words All Types of Campaign, Facebook all types of Campaigns)
- Experience with A/B and multivariate experiments
- Working on Facebook Ads Library to carry competitor analysis
- Well versed with Bidding Strategies
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