Great Learning - Search Engine Optimization Specialist (4-6 yrs)
Responsibilities :
- Planning, creation, execution, tracking, reporting of email marketing campaigns.
- Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Create strategies and roadmap for email marketing to drive increased conversion, and improved engagement
- Design templates and plan content strategy for emails.
- Proactively monitor marketing metrics (open rates / click-through / deliverability / etc.) and provide analysis of email campaigns and recommendations for enhancing the effectiveness
- Develop deep understanding of customers and build customer targeting, segmentation, and communication strategies to maximize the conversion rate, cross sell purchase rate.
- Collaborate with content, marketing, product teams to develop engaging and revenue driving communications.
Desired Skills :
- Willingness to learn and attention to detail
- Should have proficiency in at least one of the Marketing Automation tools
- Demonstrable experience leading and managing email marketing & database building strategies
- Experience with at least one CRM tool such as Salesforce, Leadsquared, Hubspot, etc is needed
- Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform, and motivate
- Ability to Create High Performing Email Messaging and Subject Lines to ensure maximum performance.
- Strong knowledge of Email Drip Marketing, Automation and Email testing tools
- Awareness of the latest trends and best practices in email marketing and measurement.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
