Great Learning - Associate - Performance Marketing (2-7 yrs)
Roles and Responsibilities :
- Setup and manage paid campaigns on Facebook, Linkedin and other channels
- Regular monitoring and optimization of the campaigns
- Co-ordinate with the content and design team for the preparation of Marketing Collaterals
- Manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives
- Build long term digital assets such as organic search engine ranking, lookalike/remarketing audience, exclusion list, audiences and high-performance creatives etc.
- Analyze competitor ads on all platforms at a regular basis to derive and present insights and execute suggestions for improvement in existing ad campaigns.
- Generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Requirements :
- Must have channel expertise and thought leadership when it comes to paid digital marketing, marketing tech and its best practices.
- Good expertise in optimizing campaigns within Facebook, Linkedin and other social media channels
- Data-driven and result oriented - can both analyze a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations for senior executives.
- Good knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Up to date with the latest trends and best practices in online marketing and measurement.
- Comfort working in a fast paced and dynamic environment where prioritizing is highly essential.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
