Job Title: Graphics Designer

Location: Remote

Job Type: Full-Time

My specializes in fashion e-commerce, offering over 300 diverse brands from high- end luxury labels such as Gucci, Versace, Valentino, Fendi, Balenciaga, and many more to mass fashion brands. Their portfolio includes products in categories such as Clothing, Shoes, and Leather Accessories, catering to various style preferences. Leveraging advanced technology, Aureus Group predicts market trends and consumer preferences to stay at the forefront of the fashion industry.

Operating globally, they provide seamless shopping experiences in the USA, UK, UAE, and other regions

Role Description:

As the Graphics Designer, your primary responsibility will be to design high-quality ad creatives for Meta (Facebook/Instagram) and Google Ads campaigns, ensuring optimal performance, engagement, and conversions. In addition, you will create visually stunning and engaging content for social media, website banners, and promotional materials that resonate with our luxury fashion audience. Your expertise in video, motion graphics, AI tools, and a strong understanding of luxury fashion trends will play a key role in maintaining the brand's sophisticated and exclusive visual identity across all platforms

Key Responsibilities:

1. Meta and Google Ads Design:

- Experience in designing high-quality ad creatives for Meta (Facebook/Instagram) and Google Ads campaigns, ensuring that visuals are optimized for performance, engagement, and conversions.

2. Social Media Content Creation:

- Design visually compelling graphics for social media platforms such as Instagram, Facebook, and LinkedIn.

- Collaborate with the social media and marketing teams to create engaging content that aligns with brand messaging.

- Ensure consistency in designs, visual appeal, and relevance to current trends in luxury fashion.

3. Website Banner Design:

- Create visually stunning website banners that enhance the user experience and drive conversions.

- Work closely with the marketing and web development teams to implement timely updates based on promotions, product launches, and seasonal trends.

- Ensure all banners are optimized for both desktop and mobile displays.

4. Company Stands & Promotional Material:

- Design promotional materials such as posters, flyers, and display graphics for company stands at events and exhibitions.

- Ensure that all designs adhere to the brand's aesthetic while capturing attention and providing clear messaging.

5. Video & Motion Graphics:

- Create dynamic video content and motion graphics for social media, websites, and promotional materials.

- Develop engaging Instagram Reels, TikTok videos, and other multimedia content to boost engagement and awareness.

- Use motion graphics to create brand-aligned animations for campaigns and events.

6. AI Tools Integration:

- Utilize the latest AI-powered tools for video, image, and content generation to streamline design processes and enhance creativity.

- Leverage AI to create unique, dynamic designs and automate repetitive tasks while maintaining high quality.

- Stay updated on AI advancements and continuously integrate innovative tools into the design workflow.

7. Collaborative Creative Projects:

- Work closely with the content creation, marketing, and website teams to ensure consistency and cohesiveness across all visuals.

- Brainstorm and contribute fresh, innovative design ideas that drive engagement and elevate the brand.

8. Fashion Knowledge & Trend Awareness:

- Stay updated on current trends in fashion, particularly in luxury fashion, to ensure the brand's designs remain relevant and on-trend.

- Ensure that the designs reflect the sophistication and style of high-end fashion brands.

Required Software Proficiency:

- Adobe Creative Suite (Photoshop, Illustrator, InDesign): For creating static and dynamic content, including banners and promotional materials.

- Adobe After Effects & Premiere Pro: For video editing, creating motion graphics, and developing video content.

- AI Tools (e.g., RunwayML, Adobe Firefly, DALL-E): For generating images, videos, and enhancing the creative process.

- Canva or similar tools: For quick content creation and collaboration with non- designers.

Additional Skills & Requirements:

- Fashion Industry Knowledge: Strong understanding of luxury fashion, brands, and seasonal trends.

- Creativity: Ability to think outside the box and bring fresh, innovative design ideas to life.

- Attention to Detail: A keen eye for detail, ensuring that all designs are pixel-perfect and visually appealing.

- Communication & Collaboration: Excellent communication skills to work with various departments, including marketing, content creation, and web development.

- Time Management: Ability to manage multiple projects and meet deadlines in a fast- paced environment.

Qualifications:

- Education: Bachelor's degree from a reputable institution.

- Experience: Minimum 3+ years of experience as a Graphic Designer, preferably in the fashion or luxury goods industry.

- Portfolio: A strong portfolio showcasing expertise in social media graphics, website banners, video content, and motion graphics.