Biddable Campaigning

- S/he will be responsible to create, manage and optimise biddable campaigns such as PPC, display and paid social.

- Manage Biddable Media team to ensure that effective management of designated search and biddable display campaigns occurs.

- Keep pace / up-to-date with all biddable media platforms like Programmetic, Search, Facebook, Twitter, etc.

- Take effective and proactive ownership of the end to end biddable project lifecycle

- Drive new business using Biddable and Search Media.

Performance Marketing

- Develop the paid media strategy for lead generation to achieve revenue and pipelin goals.

- Research new technologies and keep the company at the forefront of digital marketing.

- Build a performance multi-channel approach to achieve client's business growth and revenue goals.

- Launch and optimize performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social and Affiliate Marketing)

- Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)

- Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendations together with the Digital Media Manager;

- Be proactive, have passion for improving client's business;

- Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs.

Client Management :

- Will be the Campaign Point-Of-Contact for clients

- Translate client requirements into campaign delivery briefs.

- Identify new trends and opportunities and suggest campaigns to clients accordingly

- Maintaining good relationship with partenrs/ vendors

- Ensure timely billing & payments.

Team Management :

- Should have the ability to effectively and efficiently manage a team

- Ensure minimal attrition

- Conduct regular meetings and ensure seamless execution

- Provide thorough training to the team members; mentor and guide them on regular basis

- Create strong back-ups within the department

Technical skills : 

- Good knowledge of Ad exchanges, DSP- s, DMP- s, retargeting tools, ad-servers such as Double Click or Mediaplex and CRM tools.

- Amazon Marketing Service : 

- Substantial experience running display with the help of various mediums such as GDN, MediaIQ, Adform, Quantcastetc, and paid promotions on Facebook, Twitter and LinkedIn.

- Deep understanding of web analytic tools i.e. Google Analytics

- Comprehensive understanding of programmatic and real-time bidding.

- Excellent communication skills

- Understanding of Bid Management Tools

- Number Crunching

- Budget management

- Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations

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