Brand Marketing Manager

Designation: Brand Marketing Manager

Reporting To: Managing Director/Sales Head

Experience: Minimum 3 yrs. In reputed FMCG company only.

Salary : UPTO 35K Monthly

- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally

- Develop the Marketing & Brand management strategy to support top line & bottom-line growth & foray into new segments and innovative products for the Organization.

- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.

- Plan and execute on-ground BTL/ATL marketing activities for the brand as per the Annual Budget.

- Must have in-depth knowledge of various BTL/ATL promotions & should have good liaison with various media & service providers.

- Fully responsible for all online promotions including social media & eCommerce platforms. Working with eCommerce marketing and tracking tools.

- Coordinating with external vendors namely, printers, advertising agency, media agency etc. to ensure smooth execution of day to day / assigned tasks.

- Assume overall responsibility for Brand Activation.

- Market insights; Should have a keen eye for tracking competition and bring out consumer insights

- Ensure coordination with sales department to implement & monitor all marketing initiatives for the Organization.

- Ensure effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

- Drives the formulation of marketing strategy of encompassing the Organization.

- Interacting with internal departments i.e., Design, Finance, Purchase, Quality etc.

- Must have creative mind to develop & approve the branding designs with the deign team.

- Develop strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

Financial:

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Strives to increase return on expenditure on advertisement & brand endorsement Key Traits

Required :

- Candidate must have some experience in innovation and new product development.

- Excellent communication and presentation skills;

- Highly organized, a self-starter, resilient and able to perform under pressure.

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