Manager at Govindah Nutrition Pvt Ltd
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Govindah Nutrition - Manager - Consumer Sales & Operation (5-10 yrs)
An upcoming dairy product company started by IIT Alumni focusing on building a mass premium milk brand in central India with launch of liquid milk as well as value added milk products like dahi, lassi, chach, paneer, milk shakes, yoghurt and ghee.
The company is launching a direct to home ecommerce based consumer & distribution platform to supply milk, dairy products & related F&B products directly to consumer homes. This service will be offered by the company initially in Indore & Bhopal city market before expanding it to other cities
Work Profile :
1. Responsible for acquiring residential customer base via door to door team, community local events & campaigns
2. Responsible for mapping market, consumer demand, current home delivery volume & potential demand
3. Developing sales targets & plan based on market assessment, generating customer acquisition as per targeted plan
4. Responsible for onboarding & managing delivery agents to handle consumer delivery & collection
5. Responsible for hiring & training promoter team, conducting events & BTL campaigns to acquire & onboard consumers
6. Will be measured on trials generated, conversion rate, no of customers onboarded, drop rate and customer acquisition cost
Experience :
1. Should have worked in similar role in directly selling to consumers in ecommerce, retail, B2C consumer products or services for min 5-8 years
2. Should have experience in handling team of sales promoters & field executives working in a direct consumer sales function
3. Should have experience in building sales & delivery operations from scratch for a B2C consumer company
4. Expertise in executing BTL activities, getting permissions & conducting promotion events in residential societies, education institutes is required
5. Only candidates having strong field experience in Indore & Bhopal city market need apply
6. Female candidates preferred
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