Brand Manager at Goswole India LLP
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Goswole - Manager - Digital Marketing (5-10 yrs)
Drive the Digital marketing activities of fashion across all online media. The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business performance through online marketing.
We want to use innovative digital strategies and not just ad-spend to acquire users.
Key Responsibilities:
- Spearheading the entire Digital Marketing activities of fashion
- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits
- Define online advertising strategy and creation of multichannel advertising campaigns
- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings
- Create, manage, optimize ad spend across these in a data driven approach
- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc
- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing
- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.
- Email marketing strategies to drive higher returns
- Developing highly effective & creative demand generation initiatives
- Constantly innovate on channels and advertising to build a competitive differentiation around fashion.
- Must have knowledge of how social media platforms like snapchat & Instagram works
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
