Google Analytics/Digital Marketing Role (5-10 yrs)
Digital Marketing/Google Analytics Specialist
- The Digital Marketing/Google Analytics Specialist is responsible for developing and executing strategies for digital marketing efforts. Such efforts will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.
- Hands on technical skills needed in creating ad/ marketing campaigns in Google AdWords and other packages like DoubleClick to develop and execute strategies for digital marketing efforts. Will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.
- Direct hands-on contributions within Interactive group, including campaigns, SEM/ SEO analysis and comprehensive Google Analytics services.
- This candidate will work with the following: PPC, Analysis of Accounts, Active Users, Audiences, Bounce Rate, Session Duration, Cohort Analysis, Campaign (information/ tags), Conversion, Cost Analysis, Goals (Completion/ values), LTV, Revenue (Product, RPU), PII, Transactions, CTR, CPA, etc.
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