Google Adwords Specialist - Advertising Firm (1-30 yrs)
job Description
We are looking for a highly-creative Digital Marketer who can plan, execute, and optimize online marketing campaigns across through Google Adwords, GDN & Google Shopping. Facebook & Instagram, LinkedIn would be a plus.
The ideal candidate should be able to develop engaging written, graphic, and video content while staying up-to-date on the latest digital marketing trends. The ideal candidate must possess strong analytical skills, a good understanding of consumer behavior, and prior experience in digital marketing.
Responsibilities and duties :
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of client
- Design, create and manage digital marketing campaigns across through Google Adwords, Google Shopping & GDN
- Manage all digital marketing channel
- Provide creative ideas to design content for campaigns, select target audiences, and understand consumer behavior
- Measure performance and create daily reports for the performance and making recommendations for amendments and improvements
- Strong understanding of digital marketing trends, new social media sites, web technologies, changes in algorithms and best practice
- Knowledge of Web analytics tools (Google Analytics, Webmaster Tools, Semrush, WebTrends etc
- Having in-depth knowledge for Search Network, Display Network, Remarketing, Shopping Campaign, Video Marketing, In-market, Affiliate Marketing, Youtube Campaign etc.
Skills and requirements
- Bachelor's degree in Marketing or relevant field not mandatory.
- Certified in Digital Marketing is a bonus. Prior experience of running digital campaigns on Google Adwords. Google Shopping, and Facebook, Google and Instagram.
- Highly creative with excellent analytical abilities.
- Understanding of HTML, CSS, and JavaScript is required.
- Outstanding communication and interpersonal skills.
- In-depth knowledge of tools such as Semrush, Adwords, Google Analytics.
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