Talent Acquisition Specialist at Tigi HR Solutions Pvt. Ltd.
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Google Adwords Specialist (3-8 yrs)
Designation : Google Ads Expert
Work Location : Pursaiwalkam, Chennai
Experience : 3+ Years
Salary : Upto 15LPA
Roles and Responsibilities :
Drive Business Results : Execute digital marketing strategies to achieve impactful business results for clients.
Campaign Analysis and Strategy : Analyze campaign requirements and formulate effective campaign strategies.
Targeting and Ad Content : Identify the right targeting methods, prepare compelling ad content, and create creatives.
Landing Page Setup : Set up landing pages to optimize campaign performance.
Campaign Management : Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms.
Account Optimization : Monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other key metrics.
Keyword and Audience Selection : Be involved in keyword selection and audience targeting, providing recommendations for campaign enhancement.
Reporting and Analysis : Generate and share reports, participate in forming effective paid search strategies.
PPC Campaign Launch and Optimization : Launch and optimize various PPC campaigns, overseeing accounts on search platforms.
Budget Management : Monitor budget, adjust bids for better ROI, and track KPIs to assess performance.
Copywriting : Write attractive and concise copy for advertisements.
New Campaign Development : Suggest and develop new campaigns across multiple channels.
Partnership Management : Maintain partnerships with PPC ad platforms and vendors.
Fraud Prevention : Find ways to reduce the risk of click fraud.
Industry Awareness : Stay updated on PPC and SEM trends.
Desired Candidate Profile :
Google Analytics Proficiency : Strong knowledge of Google Analytics (Google Ads) preferred.
Experience : Minimum 3+ years of hands-on experience in Google Ads management.
Communication Skills : Exceptional written and spoken communication.
Attention to Detail : Exceptional attention to detail.
Organizational Skills : Excellent organizational and project management skills.
Education : Bachelor's degree in marketing, communications, or a related field.
Analytical and Problem-Solving Skills : Excellent analytical and problem-solving skills.
Global Stakeholder Experience : Experience working with globally distributed stakeholders.