Recruitment Analyst at Vrinda Global
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Google Adwords & Search Engine Marketing Role (2-10 yrs)
1. Responsible for Adwords & Bing campaign set up, optimization and de-bugging.
2. Launch campaigns, verify ad copies and optimize ads for the desired target
3. Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
4. Track, report, and analyse website analytics and PPC initiatives and campaigns
5. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
6. Optimize ad copies and landing pages for paid search engine marketing campaigns
7. Perform ongoing paid keyword discovery, expansion and optimization
8. Research and analyse competitor advertising links.
9. SEM Specialist.
10. Social Media.
11. Biddable Media.
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