Google Ads Specialist (4-6 yrs)
Responsibilities :
- Develop, implement, and optimize Google Ads campaigns to drive leads and conversions.
- Conduct keyword research and identify high-value opportunities to improve campaign performance.
- Create compelling ad copy and test different messaging strategies to maximize click-through rates and conversions.
- Monitor campaign performance and analyze key metrics to identify trends and opportunities for improvement.
- Collaborate with cross-functional teams to align Google Ads campaigns with overall marketing objectives and strategies.
- Stay up-to-date with the latest trends and best practices in Google Ads and digital advertising.
Qualifications :
- Bachelor's degree in Marketing, Advertising, or related field.
- 3+ years of experience managing Google Ads campaigns for B2B/B2C clients.
- Google Ads certification is strongly preferred.
- Proficiency in Google Analytics and other digital marketing tools.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
- Detail-oriented with a passion for delivering results.
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