Good Year Lubricants - Senior Manager - Trade Marketing - Pricing & Revenue Management Vertical (6-8 yrs)
Key Role and Responsibilities :
- Own and drive trade, influencer and shopper marketing strategy and initiative for best-in-class design,
- Develop PLIPL Automotive Business Trade, Influencer and Shopper marketing strategy with measurable outcome and timebound milestones, in association and alignment with all stakeholders.
- Drive the digital 'Go-to-Market' platform of PLIPL with trade, influencer, channel partner and internal sales team on various functionalities and initiatives to maximize business extraction and brand engagement.
- Manage the 'cost-to-price' value chain for maximizing revenue and bottom-line delivery of automotive business portfolio. Track completion activity and benchmark on various trade, influencer and shopper marketing initiative for better positioning and repositioning of PLIPL offerings.
- Co-ordination with internal stake holder like Sales team, Category team, Procurement, S&OP, Finance, HR, channel partners and external vendors/partners for delivering best in class customer centric approach and experience.
- Align country pricing and revenue management strategy in association and as per APAC and global guideline.
- Manage 'cost-of-sales' BTL budget for maximizing extraction from deployment under various programs and activity.
- Deployment and execution keeping PLIPL interventions and engagement ahead of industry innovation curve.
- Manage the Pricing for customer and consumer as per defined competition set benchmark
- Maximize revenue of automotive product portfolio
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