HR Executive at GoMedii Technologies Pvt. Ltd.
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GoMedii - Executive - Digital Marketing (1-2 yrs)
Responsibilities :
- Manage and maintain the organization's website(s)
- Identify opportunities and introduce new channels and expand existing channels for customer acquisition
- Develop a strong understanding of the products, competition, industry and business goals of the company.
- Track and analyze website traffic flow, measure performance against KPIs and provide weekly reports, monthly, quarterly and yearly reports & dashboards.
- Be actively involved in SEO efforts (Technical, On Page, Off Page, Keyword Research, Tracking, and Image Optimization etc.)
- Provide creative ideas for content marketing and update website.
- Knowledge of Social Media Optimization & Paid Ads.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
- Knowledge of Adwords, Optimize campaigns by regular A/B testing of ad copies, landing pages, and keywords.
- Knowledge of App Store Optimization (ASO).
- Write copy for email marketing campaigns and Blogs.
- Preparing and Maintaining social media and blog calendar.
- Coordination with designing team for various creative.
- Planning and execution for events, & Ground Activations.
- Monitoring routine bulk mailers, SMS/Whatsapp blasts and dealing with marketing vendors.
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