Gomechanic - Brand Marketing Role (5-10 yrs)
Roles and Responsibilities
- Develop and execute brand strategies to drive business growth and increase market share.
- Plan, execute, and optimize ATL/BTL campaigns across various channels (digital/social media, events, PR).
- Collaborate with cross-functional teams to launch new products/services and maintain existing ones.
- Analyze market trends, customer insights, and competitor activity to inform brand positioning and communication.
- Manage budgets for multiple brands simultaneously while ensuring effective allocation of resources.
Desired Candidate Profile
- 5-10 years of experience in Brand Marketing or related field.
- Proven track record of developing successful brand plans and executing impactful campaigns.
- Strong understanding of digital/social media platforms and ability to leverage them effectively.
- Excellent analytical skills with the ability to interpret data-driven insights into actionable recommendations.
