GOMA - Manager - Search Engine Optimization/Search Engine Marketing (5-7 yrs)
Manager - SEO SEM
Experience : 5+ years
Salary : upto 40 - 50 K
Location : Majiwada thane
Requirements and skills :
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Experience with website analytics tools
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
Search Engine Marketing responsibilities include :
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
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