Gofro - Senior Executive/Assistant Manager - Digital Marketing (1-3 yrs)
GoFro is a startup trying to disrupt the travel industry and changing the way people book their holidays currently. The company is founded by Amitabh Misra (Ex-CTO, snapdeal.com) and strategic investments from makemytrip.com of 5Mn USD. We are expanding our marketing team and looking for folks like you. Please find the details of the job below:
Title: Sr. Executive/Assistant manager- Digital Marketing
Location: Jasola, New Delhi
Responsibilities
- Plan and execute SEO, SEM, marketing database, email and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements :
- BS/MS/MBA degree in marketing or a related field
- 1-3 years' experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Ability to Identifying target audiences and devising digital campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Knowledge of website analytics tools (e.g., Google Analytics, Omniture etc.)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
