Associate Director at BRISKPE
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GoBrisk - Manager - Marketing (3-5 yrs)
- Set up and oversee paid digital marketing channels.
- Segment databases for targeted outreach and increased website traffic.
- Track open rates and click-through metrics for performance optimisation.
- Analyse campaign performance, focusing on funnel optimisation.
- Develop and execute comprehensive B2B demand generation campaigns.
- Create and execute lead generation action plans for designated market segments.
- Lead agency meetings to discuss strategy, performance, and growth opportunities.
- Utilise analytics tools to track, measure, and report on the performance of Google Marketplace Ads campaigns.
- Drive customer acquisition through digital marketing efforts, with a focus on maximizing Lifetime Value (LTV) for clients.
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