The role is responsible for driving franchise growth in the region, leading the recruitment and set up of all franchise and partnership deals. The incumbent will adapt the National franchising framework to make it fit for purpose for the region, plan and promote our market entry in the state, meet, select & sign development agreements with the most appropriate new franchise partners to help deliver against our overall regional growth plan. The incumbent will also ensure our franchise standards are clear and always adhered to- across our network. He/She is accountable for delivering the right growth from the franchise business, providing a healthy return on investment for our partners and profitable growth for Company

Key Responsibilities :

- Agree on the franchising framework and market entry strategy by adapting the best global approach.

- Plan and execute the promotion of our proposition to potential franchise partners and the broader franchise market through all routes to market such as trade shows and their own network.

- Conduct due diligence with prospective franchise partners and work with legal to get development agreements- finalized- and signed.

- Sign deals with franchise partners that allow us to grow the network quickly, in the right locations and profitably whilst giving partners a return on investment.

- Set the Franchise standards for partners.

- Support new franchise partners as they start trading and ensure they operate inline with our brand standards.

Key Performance Indicators :

- Network growth (volume and value).

- Return on Investment for Franchise partners.

- Execution of acceptable brand standards by all franchise business partners.

Key Relationships :

- Franchise Partners.

- Internal Stakeholders

- Previously run and grow a franchise network within a multi-site business

- Proven success in promoting a franchise business in the external market and delivering new franchise partners.

- Created and delivered a robust business plan with realistic but stretching targets.

- Commercial acumen, able to ensure the business delivers growth and profit for us and a return for our partners.

- Strong communication and interpersonal skills, able to persuade and influence people.

- Comfortable making decisions evaluating options and considering long-term consequences.

- Strong planning and- organizational- skills, including the ability to- prioritize, multi-task, delegate, and work effectively with minimal supervision.

- Adaptability and flexibility, able to respond quickly to changing demands, processes, and information.

Other Attributes :

- Experience in concept selling and working in matrix org environment will be a plus.

- Mastery of General Management, Sales Management, Commercial & Financial Aptitude, Communication & Influencing Skills, Supply Chain Knowledge.

- The incumbent of this role is responsible for P&L of that geography for the system and the OU, both

- Business Size Rs 1000 cr.

- The incumbent is responsible for expanding the capability for Long Term Deliveries for Franchise

- The incumbent is accountable for managing, expanding, and building the performance through metrics such as Scorecard

- Manage market dynamics and Market intelligence as a build-in on the initiatives

- Responsible for gathering and acting upon Market Intelligence- Consumer choices/consumer behavior with all initiative formulations.

- Consumer Preference/Pricing/Penetration

- Recommend overall brand/price channel plans for the franchise and ensure maximize revenue generation.

- Manage brand mix to leverage brand preference and deliver Market share objectives

- Ensure distribution capability efficiencies, service center execution, and expansion benchmarks and objectives are set and met through the execution of the National and local business plan.

- Share information with advertising and research Agencies to align them on the business trends and formulate cohesive strategies that deliver results. Closely monitor/analyze KPI's such as volumes, shares, and Brand Health scores and take corrective action wherever necessary

- Lead action in building underdeveloped functions such as regional Market Execution, Marketing, Supply Chain, and HR.

- Building alignment with partners and ensure rapid execution of decisions through internal management process

- Need to maximize efficiencies, decision making, and learning vertically within the co and horizontally across markets

- Business Performance/Budgets

- Coordinate the development of Annual BP for the partners aligned with the vision of the co

- Ensure execution of annual Customer & Commercial Business Plans

Work Focus :

- This role is about managing markets that come with their unique characteristics and challenges, so the role will require crafting both a long-term vision as well as working on tactics, collaborating with functional leads to deploy the strategy. Bring to life the networked organization- as there are related resources sitting in different functions across the country.

- This role must be able to articulate business strategy clearly and align multiple stakeholders who come from different functional backgrounds. Internal interface will include other departments, the complexity would be maintaining sensitivity of managing partners, and their teams without losing the larger perspective of inspiring each one with communication techniques to be deployed.

- Once again, this role is purely for candidates who already have done proper franchise sales, master franchising, franchise marketing, franchise development recruitment of franchisees, and appointment of franchise partners. We will not be able to process your application if you do not have a minimum franchising experience of 5 Years. Candidate should be willing to take up the challenge of a startup as we are an start up in automobile industry

To Summarise you should be good at :

- Sales

- Franchising

- English

- Interpersonal Skills

- Franchise Sales

- Franchise Management

- Business Development

- Franchise Agreements Negotiation

Industry : Motor Vehicle Manufacturing/Service