About GlowRoad

GlowRoad is a social e-commerce platform where resellers share the catalog of products through their network on Facebook, Whatsapp, Instagram, etc and convert them to sales. GlowRoad is on a mission to create micro-entrepreneurs (resellers) who can set up their website, market their products and track all transactions through its platform. The GlowRoad app has ~5M downloads and 1 lakhs DAU's.

GlowRoad has been funded by Accel Partners and recently got a series B funding from China's CDH investments. We are scaling our operations across India. GlowRoad is looking for team members passionate about building platforms for next billion users.

Position: Social Media Marketing Manager

The social media specialist will be responsible for launching coordinating and executing the company's core social media strategy and would be working across all major social media and e-commerce channels.

Job Responsibilities

- Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space for products & the company

- Own & measure the social media strategy and execution of ideas

- Organic, Video & Influencer marketing experience is a must

- Responsible for promoting various products across many social media and eCommerce platforms

- Create and nurture user communities across social media channels, including, but not limited to Twitter, Facebook, Pinterest, YouTube and Instagram through various social media campaigns

- Create social media campaigns and calls-to-action that drive transactions

Requirements :
 
- 2+ years of experience in social media marketing for the e-commerce industry

- Strong understanding of the web and social media analytical tools

- Strong interpersonal skills, an ability to eloquently communicate ideas, be interactive and have a good instinct for business

- Self-motivated individual who derives their source of energy from people & ideas and knows how to get the best from the available resources

- Outstanding ability to think strategically, and to identify and resolve problems

- Excellent judgment/decision making, conflict resolution, leadership, and motivational skills

- Strong work ethic and positive team attitude

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