Associate Technical Recruiter at Gloify
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Gloify - Executive - Digital Marketing (3-6 yrs)
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimisation (working with revenue and product teams) to improve relevance and improve conversion rates.
- This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimisation of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality leads to our websites while maintaining a strong ROI for stakeholder's marketing budget
- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Establishing guidelines for content creation to ensure that all materials are consistent with the brand image.
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- Linked-in
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimisations recommendations.
- A strong candidate will be hungry to learn and excited to take on new projects and opportunities.
Experience : One Should have worked for atleast 3+ years on the following
1. PPC Campaigns
2. Site analysis
3. SEO Tools
4. Content Analysis
5. AdWords and paid campaigns.
6. Leads generation
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