Hiring for Experienced Digital Marketing Executive (from Kolkata only)

SKILLS AND EXPERIENCE REQUIRED

- Minimum 2-3 years marketing experience, preferably within digital marketing.

- Being an SEO expert (keyword research, content optimization, on-page/off-page SEO, backlinking, remarketing, site audit, SERP optimization, site and image tagging).

- Is good with email marketing and has in depth knowledge on mobile marketing (AdMob, In Mobi,etc.; push notifications)

- Is thorough with Social Media Optimization/Marketing (SM postings - timing, audience research, trends and posting types; campaigns, branding, link building via SM and influencers.)

- Has good knowledge in Adwords - PPC (has run at least 2-3 campaign)

- Familiar with (Google) Analytics (data comprehension and compilation).

- Strong skills in online marketing, branding, social media marketing and copywriting are desirable. Prior experience and training in online brand building would be a strong credential

OVERALL RESPONSIBILITIES INCLUDE:

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Execution of Search Engine Optimization on a continuous basis

- Execution of Social Media Marketing efforts

- Creation and execution of SMS and Email based marketing campaigns.

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Continuous review and active management of website and other online assets.

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Seeking out new opportunities for online marketing campaigns.

- Creating and maintaining social networking channels

OTHER DAILY RESPONSIBILITIES INCLUDE:

- Responsible for the day to day running of all event social media channels - Broadcast and responsive

- Maintain and update the company's main and event websites to ensure that all content is fresh, relevant and engaging

- Responsible for producing and distributing email newsletters on behalf of the full event portfolio

- Identify 3rd party online advertising and promotional opportunities, monitoring their success and ROI.

- Track, monitor and create timely reports that include analysis and tracking across the digital portfolio

- Monitor competitor social media, websites and email newsletters and keep on file best practice

ADDITIONAL REQUISITES

- A recent marketing or other relevant University degree

- Proven knowledge and experience within B2C social media campaigns

- Experience of working with 3rd party email providers

- Strong written and verbal communication

- Planning and time management

- Proficient in the use of Microsoft Office packages

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.