Partner at Smidee Talent Network
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Global Marketing Head - SaaS Firm (7-15 yrs)
- Our client, a pioneer and a leading provider of on-demand Cloud communication services in India & Asia's number 1 Contact Center Solution Provider with over 2000+ enterprise clients is looking for a Marketing Head who is a SaaS-marketer-by-choice, young-at-heart, can lead brand, growth and product marketing functions.
- Being a pioneer in the field of Cloud Communication in India, they have worked towards converting these challenges into business opportunities, using their very own innovative Cloud-based communication solutions. They empower businesses with capabilities that could transform businesses radically.
- The Marketing Head has an opportunity to build the US market and grow India/APAC markets in a multi-fold manner.
Responsibilities :
- Growth/Revenue Marketing: Own Demand Generation (Lead and Pipeline numbers) for the US and APAC region through digital, events, influencer marketing etc
- Brand Marketing : Increase share of voice through Events, PR, ABM, customer stories
- Product Marketing : Define and own product positioning and messaging
- Partner Marketing : Plan and execute GTM programs with channel/partners
- Story telling : Own industry stories (thought leader content, guides, webinars)
- Build know how, competitor landscape and be a go to person for regional insights
- Marketing automation : Should have prior experience of automation of marketing leveraging different tools.
- Work with cross functional team (channel, content, creative) to plan and execute targeted
campaigns across LinkedIn, SEM and other channels
- Analytics: Love, live breathe DATA and have a data-driven mindset.
- Entrepreneurial and Out of the box thinker with crazy ideas!
Qualifications :
- 8+ years of experience in demand generation/branding/product marketing function
- Prior experience of B2B/SaaS marketing in US is a prerequisite
What can one expect?
- High growth professional environment
- Opportunity to experience exponential learning curve.
- Be part of a team that is working to create a world-class SaaS contact center solution
- Open & Flexible Work Culture
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