Key Responsibilities:

Planning and Strategizing:

- Develop the sales and marketing strategy for VVF's specialty brands and present to BU Head-Speciality chemicals for review.

- This will involve development of an optimal product portfolio, identify markets/customers to grow access, appropriate pricing to deliver strategic goals of the company/business

- Contribute to the Annual Business Planning process through accurate revenue forecasting for the sales of Specialty products.

- Develop and execute robust Business Development focusing on key products and key geographies and devising strategies for thrust in each of these areas. (2-3 year time frame) working with R&D

- Develop and implement strategic initiatives to increase sales volume, including decisions on

- Pricing

- Geographies, accounts and product including Distributor management & Key Account Management strategies

- Key variants for volume growth in products

- Policy and Process Design, Implementation and Review

- Monitor execution of the Business Development plan with focus on key products and geographies.

- Interact with new and existing customers (Procurement, R&D functions as appropriate) to conduct business development discussions and negotiate pricing, SLAs etc

- Incorporate process improvements in the business development processes

- Lead the building of the business case for New Business Development ideas especially those involving capex, with appropriate inputs on market size, dynamics etc

Oversee key sales and marketing initiatives to ensure adherence to objectives on:

- Sales Volumes

- Gross Contribution

- Customer satisfaction,

- Ensure adherence to customer service levels.

- Develop market insight and analytic capabilities to proactively identify market trends/developments including competitor intelligence

- Coordination and Interface

- Manage key account relationships at all levels - Operational, Strategic, RND and identify areas of partnership and cooperation

- Liase with competition and other network players to understand key competitive strategies

- Understand industry trends, actively engage with external partners to identify opportunities

- Interface regularly with supply chain team to ensure communication of consignment delivery commitments.

- Interface with the India R&D Head for Product /Business Development and customer queries on product quality/specifications

- Interface with customer's R&D, Quality and Purchase teams to be constantly updated on regulatory compliance, customer needs and competitor information.

- Ensure continuous tracking and timely submission of monthly reports, customer feedback analysis and competitor information.

- Interface with distributors & traders to understand the market trends and incorporate them in sales and marketing strategy.

- Communicate and agree on service levels with customers, in collaboration with the Operations Department.

- Ensure continuous tracking and timely submission of the Sales and Marketing MIS.

- Focus on incorporating process improvements in the sales and marketing process.

- Management of performance, capability and morale

- Manage performance of the Sales & Marketing teams to support capability building and ensure that individual and individual/team morale and motivation is positive.

- Infrastructure and Technology Investment and Management

- Ensure compliance, Documentation & Co-ordination of ISO 9001:2015 (QMS), 22001 (FSMS), 14001 (EMS), ISO 45001, GMP+B2

- Ensure successful deployment of latest sales and marketing tools and technologies.