HR at Global Colliance Overseas Educaion Pvt. Ltd.
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Global Colliance Overseas Education - Executive - Marketing (2-5 yrs)
- Create awareness of and develop the brand you're marketing
- Communicate with target audiences and build and develop customer relationships
- Help with marketing plans, advertising, direct marketing and campaigns
- Support the marketing manager in delivering agreed activities
- Source advertising opportunities and place adverts in the press or on the radio
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Write and proofread marketing copy for both online and print campaigns
- Produce creative content, including videos and blog posts
- Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
- Organise and attend events such as conferences, seminars, receptions and exhibitions
- Source and secure sponsorship
- Liaise with designers and printers and organise photo shoots
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases
- Conduct market research, for example using customer questionnaires and focus groups
- Develop relationships with key stakeholders, both internal and external.
- Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- Track marketing performance and return on investment and prepare weekly or monthly reports for management
- Monitor and report on competitor activity
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- Oversee and manage the marketing budget.
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