- Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization (SEO), Link Building and SEO Copywriting

- Keyword Research: Experience with tools like Word Tracker, Overture Keyword Suggestion Tools, Digital Point, Google Suggestion Tools

- Analytics: Experience with tools like Net Tracker, Web Trends

- Reporting: Experience with tools like Web Position Gold

- Maintaining client interactions for Client projects on Internet marketing

- Implement and execute the marketing plans for various online marketing programs, including client engagements and interactions

- Lead and motivate internal team members to achieve top performance, while managing them every step of the way

- Willing to take ownership of projects and be accountable to the ultimate success of each project/campaign

- Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis.

- Responsible for managing multiple PPC advertising campaigns, which run on platforms including Google, Bing and Facebook.

- Generating maximum leads/conversions within the designated budget.

- Improve Quality Score & lower CPC for all the projects.

- Optimizing & planning PPC strategy.

- Creating PPC Campaigns on Google Ad Words.

- Perform keyword research and write effective PPC ads to match client goals.

- Data analysis & weekly/monthly reporting.

- Analyzing search data to select the most relevant search keywords for a client website.

- Assessing a client's business targets (e.g. how many items do they need to sell, and what percentage of the profit from each sale can go towards advertising).

- Bidding in online auctions using Google Ad Words and other systems to place adverts in the sponsored listings when users search for specific keywords.

- Collecting data to analyze how campaigns are performing, making constant changes to bidding strategy to get the best possible return from a client's investment.

- Able to work comfortably with intermediate/advanced Excel functionality (e.g.: Pivot tables/Lookup/Sum if/Charting)

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