Glanbia is a leading global performance nutrition and ingredients group with leading market positions in cheese, whey proteins, sports nutrition and micronutrient premixes and our brands Optimum Nutrition and BSN are two of the world's leading manufacturers of nutritional supplements in one of the fastest growing segments of the nutrition market.

Our products are sold in over 130 countries worldwide and we employ 5,800 people across 30 countries, 60% of whom are in our international operations. Our shares are listed on the Irish and London stock exchanges and at GPN, our mission is to be the first choice of athletes and fitness enthusiasts everywhere to help achieve their goals through the highest-quality, most innovative performance nutrition products.

Job Title: Marketing Manager - India

Reports To: Commercial Director- India & SAARC

Supervises: Digital Activation Manager, Brand Manager, Trade Marketing Manager & Brand Advocacy Manager

Work Location: Mumbai, India

Job Summary:

- As part of the India Senior Leadership Team, the Marketing Manager will play a key role in delivery of the growth objectives of India for Optimum Nutrition, IsoPure and BSN across both the speciality & FDM channels.

- This is a functional leadership based role supporting Commercial Director while interacting across all other functions in GPN. 

- This executive will direct functional oversight for marketing and brand management, product development and innovation, and all other activities associated with driving brand growth & Innovation agenda PAN India & SAARC region.

Responsibilities:

- Participate in the Annual Strategy and Budgeting process giving clear market direction.

- Work with the International Marketing Manager to develop tailored brand strategies for India across ON, BSN and IsoPure supporting the distribution and route to market strategies of key markets while aligning with the global brand positioning

- Run the marketing function between the Global Marketing Team and yourself with the assistance of brand managers.

- Manage the marketing budget across India allocating key spends to best ROI opportunities

- Create annual planning calendar for all marketing initiatives including media (traditional, digital, social), new product launches, sponsorships, loyalty building programs, events and retailer marketing programs

- Establish key marketing ROI metrics for India to establish effectiveness of programs in each market

- Be responsible for tracking and reporting on the metrics on a monthly basis to Senior Management

- Working with the Commercial Team develops a marketing support team to execute plans to the maximum efficiency and impact

- Develop further the Digital and Social Media platforms for our 3 brands whilst also managing the relationship with our Digital Agency.

- Manage and grow network of influencers & ambassadors (sponsored athletes and teams) which in turn supports consumers in achieving their goals and understanding the products within the portfolio.

- Ensure that brand communications are relevant to consumers and retailers while being consistent with brand guidelines prescribed by Marketing HQ.

- Develop and execute a strategy for reaching and educating more consumers about the GPN range of products matching goals to the right products.

- There is an innovation agenda in addition to this which has to be run parallel.

- Entrepreneurial environment where every decision needs to be evaluated keeping ROI in mind but without jeopardizing longer term business health. But while every Rupee needs to be spent carefully it gives an opportunity to try new ways of running the brands and business.

- Resource scarce environment hence critical to leverage external partners to meet objectives.

- Interactions mainly R&D, Packaging, Legal, Market Ops, Technical Ops, Research, Corporate Communications, Brand teams & Value GTM teams

- Dealing with advertising Agency, Activation Agency, media agency, marketing agency, research agency

- Responsible for development and management of annual Brand plans and budget and monitor the expenditure

- Responsible for the top line and bottom line deliverables for GPN India.

- Work with Commercial Director to clearly define the organization's Marketing & Innovation Strategy and Priorities

- Continuously scan the industry landscape and provide a perspective on the emerging players, products and categories, and clearly articulate GPN India stand on events in the evolving competitive scenario.

- Ownership of A&M budgets as per plan.

- Build up robust systems for gaining Consumer Insights in key markets to drive the innovation and strategy programmers.

- Develop business case analysis support for marketing spends/projects outside of budget spends.

- Provide key support on pricing; both consumer and trade

- Be the key liaison between Brand Marketing based in the US and the local market.

- Engage, inspire and galvanize the India organization around the GPN brand vision, position and strategies so they bring them to life in their functional areas.

Knowledge, Skills and Abilities:

- Understanding of the dedicated sports lifestyle and a strong passion for building nutritional products that support this sector

- Passion for health and fitness essential

- Strong track record in driving innovation, channel specific programmers, brand management and portfolio expansion

- Proven success of building organisational capacity and performance preferably in a dispersed environment

- Strong influencing skills across a culturally diverse group of people and markets

- Is persistent and resilient in the pursuit of objectives, willing to take on new challenges and works to resolve issues

- Good working knowledge of Microsoft Office

- Strong thought leader, with ability to see the product's holistic role in satisfying the consumer, the customer and matching our supply chain capability in specific

- Effective collaboration and partnership skills with Global Team

- Strong bias for action and project management skills - to deliver consistently against key immediate milestones while maintaining course on simultaneous development of multiple projects

- Strong project management and data interpretation/ analysis skills

- Creative Appreciation & knowledge of consumer trends and market happenings

- Excellent communication, interpersonal, analytical and persuasion skills

- Ability to cross-reference & benchmark and multi-task

- Ability to adapt and focus and deliver results in ambiguous and ever-changing situations

Education/Experience:

- 10 -12 years- experience in a lead marketing role preferably within FMCG categories or consultancy environment specializing in FMCG and at least 5 years work experience in the India local market

- Experience with gaining and applying Consumer Insights to Brand Strategy

- Experience with cost and ROI management of marketing budgets

- People &/or Talent management experience

Occupational Health & Safety Requirements:

- Understand and comply with the organisation OH&S Policy, procedures and legislative requirements relevant to the position

- Take responsibility for individual / own health and safety and that of others in the workplace. This includes the reporting of incidents involving injury and near misses

- Communicate with employee representatives and supervisors about OH&S matters

- Proactively report any unsafe workplace practices and/or hazards and suggest injury prevention measures

- Participate in training programs to improve awareness of risk management and health and safety within the workplace

- Perform work in a safe and appropriate manner at all times.

NOTE: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, duties, skills, or working conditions associated with the particular job. It is intended only to be a general description of the essential functions common to positions of this type.

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