Gladful - Manager - Social Media (1-3 yrs)
ABOUT US :
- Incorporated in the pandemic, with an aim to revolutionize the way children snack in the country, Gladful is making the foods kids crave with the nutrition they deserve!
- Gladful is backed by a Global Venture Capital and will launch its first category of products in Q4 2021.
- We'll be an online-first brand, providing a premium range of lip-smacking protein food and snacks for kids first and families later.
ROLE PURPOSE :
Manages the digital face of - Gladful- by planning, implementing, managing and monitoring the company's social media & community strategy in order to increase brand awareness, trials and thereby sales.
JOB DESCRIPTION :
- Craft plan and strategies for Gladful's digital marketing and ensure it is in line with the company's strategic objectives and goals
- Responsible for managing the brand on all social media, digital as well as marketplace channels
- Lead the community channel for Gladful with mothers, influencers, and existing mother communities
- Plan and implement activities/ campaigns to engage the Gladful community (old customers/ followers) regularly and increase the bar of customer experience
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Liaise with performance and digital marketing agencies (or other vendors) for successful implementation of social media campaigns
- Creates dashboards that provide regular insights, offer recommendations, and identify growth opportunities.
- Assist co-founder (marketing head) in marketing budget planning, PR, etc
- Responsible for building monthly investor updates
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