Senior Manager at GKB Eyecare Pvt Ltd
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GKB Eyecare - Manager - Digital Marketing (5-14 yrs)
Key Responsibilities :
- Develop marketing strategies that align with the organization's business goals - Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Stay up-to-date with emerging digital marketing trends and technologies
Qualifications :
- Master's degree in marketing, communications, or related field
- 5+ years of experience in digital marketing or related field
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Strong project management skills
- Excellent written and verbal communication skills
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