Brand Manager

Visakhapatnam

About us :

- Gandhi Institute of Technology and Management, popularly known as GITAM was founded in1980 by an inspired group of eminent intellectuals and industrialists of Andhra Pradesh led by Dr M.V.V.S. Murthi, former Member of Parliament and popular philanthropist.

- The vision of MAHATMA, the Father of the Nation was to see India as a socially and economically resurgent country and he looked upon education as an important means to achieve this goal. Gandhi's view of education was not narrow or sectarian. He envisages universities as institutions of higher learning that transcend all linguistic, racial and other barriers. GITAM is committed to imbibe his values and abide by his philosophy.

Learn more here: https://www.gitam.edu/

Why us

GITAM is on a mission to create a progressive, world-class institution of higher education in India, aspiring to be a Global 100 university by 2040. We envision educating the youth of India with exceptional promise for a lifetime of leadership and contribution to society.

At GITAM, we wish to offer holistic education consisting of both the knowledge and skills required to solve the 21st Century problems. The aim is to offer the Ivy League-level of training in India. We are looking for highly driven individuals who share our values and are ready to be partners in this journey with a commitment to excel and contribute in their respective fields.

Roles & Responsibilities :

- We are seeking a highly motivated and experienced Brand Manager to join our team at GITAM University. The Brand Manager will be responsible for analyzing our brand positioning, developing effective brand strategies and executing campaigns to enhance our visibility in the market. The ideal candidate should have strong analytical skills, experience in marketing and brand management, and the ability to communicate effectively.

- Analyze GITAM's brand positioning and gather consumer insights to inform brand strategy

- Develop and communicate the vision and mission of GITAM University to the external world

- Translate brand elements into effective marketing plans and take-to-market strategies

- Help with the creative development of assets to motivate our target audience

- Monitor market trends, research consumer markets, and competitors & activities to stay up-to-date with industry best practices

- Devise innovative growth strategies that align with GITAM brand goals

- Collaborate with cross-functional teams to ensure the company brand direction, choices and tactics are aligned

- Drive and manage brand campaigns and initiatives, ensuring that they are executed within budget and on time

- Evaluate the effectiveness of campaigns and report on the success of initiatives

- Ensure that all brand communications are consistent with GITAM's branding guidelines

Key Requirements

- Proven working experience as a Brand Manager or similar role

- Ability to develop and execute effective brand and marketing strategies

- Experience in identifying target audiences and devising effective campaigns

- Strong understanding of the entire marketing mix

- Ability to read and understand data and use it to inform decision-making

- Excellent communication and interpersonal skills

- Up-to-date with the latest trends and marketing best practices

Qualification - Any UG/PG in Journalism or Mass communications or related field

Experience - 3+ years of relevant work experience in Brand Manager.

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