GI Tagged - Executive - Digital Marketing (1-3 yrs)
- Manage both on-page SEO and off-page SEO for the company.
- Develop and map out SEO and Social Media content.
- Reviewing/writing necessary content for the landing page.
- Setting up and executing digital advertising campaigns on platforms of Facebook, Google AdWords campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Focus on a combination of tactics and strategy for SEO/SEM/SMM.
- Performing periodic technical audits on the website, making short and long term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.
- Consulting with web developers to ensure the necessary technical architecture is in place.
- Monitoring SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities.
- Keyword research on the company's site by considering the existing SEO reach, competition bench marking and cross-channel analysis to arrive at targeted keyword sets.
- Continually analyze results to optimize website content,as well as reporting progress and results.
- Working Knowledge of Google Analytics and Reporting Platforms.
- Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations.
- On Page Optimization Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.
- Content Strategy With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy.
Off page SEO - in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
- Conduct data analysis on SEO and derive actionable insights to enable continuous optimization.
- Posting the product on different e-commerce websites, Catalogue management, Category wise posting, and online sales.
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