Founder at GetSetHome.com
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GetSetHome - Executive - Digital Marketing (1-3 yrs)
Responsibilities and Duties :
- Formulate the strategy and execution of all online demand generation, with a laser- focus on data-driven decisions that generate new users for our products
- Own the strategy and road-map for paid acquisition efforts, with top priorities being continual traffic growth and increased conversions.
- Define, plan, and execute campaigns across multiple digital channels including, butnot limited to, paid search, display/re-targeting, paid social, etc. that result in sales qualified opportunities.
- Should be able to analyse the business holistically, target audience and competitor's campaigns.
- Should be single-handedly able to launch, run and analyze campaigns.
- Hardcore lead generation experience with e-commerce clients, service-based clients.
- Ability to think and run creative campaigns based on target audience profiling.
Skills required
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Analytics, Google Adwords and email campaigns and SEO/SEM.
- Familiarity or knowledge of Facebook Ads Manager, Linkedin Marketing, and native
content platforms
- Creativity and willingness to experiment and try new things all in the name of driving leads and revenue.
- Data and response driven. You analyse the performance of past efforts to improve future ones.
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