GetMeRank - Digital Media Planner & Buyer (0-2 yrs)
- Lead the planning and execution of digital media strategies and tactics, including programmatic, publisher-direct advertising and native placements, email, social media, mobile, SEM, OTT, connected/addressable TV, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all facets of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimization, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimization and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Proactively serve as an agency subject matter expert, resource and thought leader on all digital paid media efforts across all channels.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
