Head - Human Resource at Gera Developments
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Gera Developments - Agency Manager - Brand Custodian (5-7 yrs)
Act as a brand focal point, should understand the science of brand building and should have demonstrated success in building a brand.
As the brand custodian, should have an understanding of what it takes to plan and execute a brand calendar and be able to work with outside partners in media and advertising.
As a consummate brand professional, should be familiar with the latest trends in advertising, social media and technology
Responsibility for being the focal point between alliance partners and the brand. The responsibility primarily focuses on handling and managing agency deliverable as well as other deliverable across agencies.
Will work from the company to champion the brand and increase its relevance across stakeholders.
The brand champion and partners necessitates a multi-disciplined individual to enable engaging brand relationships across stakeholders.
Building and executing brand strength through a well-developed plan. The strategy should be comprehensively executed to create brand awareness, brand visibility and brand communication across all constituents. Both, internal and external.
Further, the brand custodian should monitor all opportunities to make the brand more salient as well as relevant
Would be responsible for developing marketing collateral, be able to author content for social media posts, be able to author content for newsletter, e mailers, PPTs.
Should be able to deftly reorganize content and author it to fit the specific online medium.
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