About the Company :

GenY Medium is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at social media marketing:

1. Consumer understanding

2. Content Marketing 

 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast! Read more about the company at http://www.genymedium.com/

Role :

- Copy Group Head is the key person responsible for content marketing & copywriting for all our clients. He/she will be responsible for overseeing the overall communication & content strategy for various brands.

- The role will include monitoring and mentoring a team of copywriters to develop creative Social Media campaigns and ensure quality content delivery for different facets of content marketing - blogs/ emailers/ infographics/ display ads/ etc.

- In nut shell, the content & communication strategy & implementation should lead to higher brand awareness & sales for our clients.

Responsibilities :

- Develop the overall Content Strategy for our clients with help of a team of copywriters

- Ideation, development & execution of creative social media campaigns

- Planning & Delegation of work for timely delivery of content requirements

- Develop & implement processes which ensure zero error in terms of grammar & spellings for all our content

- Training & Development of Content Marketers in their writing, creativity & other required skills

- Analyse campaigns using various objective metrics and plan accordingly to improve the content verticals

Knowledge/ Skill Set Required :

- Good understanding of social media platforms (Facebook/ Twitter/ Pinterest/ etc) and content delivery on these platforms

- Exceptional leadership & project management skills

- Understanding of marketing communication & branding

- Outstanding written and verbal communication skills

Educational Qualification : Graduation/ Post Graduation in Literature/ Marketing Communications/ Mass Media/ Journalism/ etc or relevant fields

Work Experience : More than 5 years of relevant work experience. At least 2 years should be from a marketing or an Ad agency.

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