Vertical Head - EMPI at Krehsst Recruitment Solutions
Views:210 Applications:75 Rec. Actions:Recruiter Actions:0
General Manager - Marketing - Real Estate (10-18 yrs)
Job Description :
ROLE OBJECTIVE :
Marketing strategy spans various marketing initiatives / plans and activities for increasing sales and achieving a sustainable competitive advantage. It includes the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the business goals of the company.
PRIMARY RESPONSIBILITIES :
- Develop marketing plans designed to achieve market needs and reach marketing objectives with measurable results -
- Responsible for branding, events, Promotional activities
- Update management on business process and operating plan and Marketing profitability.
- Brand Strategy & Marketing Communications
- Spearheading a gamut of tasks pertaining to brand development planning and strategy formulation
- Creating marketing plan / marketing mix for increased awareness and preference of the brand
- Conceptualising brand campaigns & developing and executing media strategy (media planning & buying)
- Maintaining relations with Media (Print, Electronic & Outdoor) & P.R. Agency
- Keeping a track of budget spends & ensuring spends are in line with brand plans, ROI from marketing activities and -ensuring funding is utilized within the given deadline & in sync with organizations processes & guidelines
- Performing competitor tracking to screen market trends, target segments, etc.
- Accountable for developing strong relationship with key accounts
- Execute soft sales and optimizing lead generation programs in synchronization with Sales Department
- Prepare company's website, brochure, newsletter for the employees, layout and scripting of all promotional material
- Website - Designing & Updation,
- Focus on sales lead generation through website portals, newspaper, IVR, etc.
- Ensuring effectual copy/content write, editing and creative support for communications for literature, brochures, Ads, newsletter and other promotional material
- Checking out project briefs and briefing the in-house designing team
- Managing projects and site/site office displays of the organisation
- Media - Planning & Buying, Extensive Negotiations, Releases
- Co-ordination with Advertising Agency, Media, PR & Digital agency and all other vendors and communication partners
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
