Basic Job Description : 

- We are looking for a self-motivated and results-driven General Manager to improve efficiency and increase profits while managing the overall operations of Edible Oil Plant (Refinery) located at Bathinda (Punjab). 

Duties and responsibilities include managing staff, overseeing the budget, employing marketing strategies, and many other facets of the business.

Duties and Responsibilities : 

- Manage, coordinate and motivate company sales and marketing functions by achieving lead generation targets established for the Marketing Division from Offline and Online Sources.

- To effectively develop and monitor the set budgets for offline and online marketing activities and to ensure that they are not exceeded.

- In charge of online reputation management, social media planning, search engine optimization management of our website, auditing all lead nurturing and management activities and tracking Return on investment of all marketing activities under the direction of the Sales HOD.

- Responsible for meeting the quarterly lead generation targets set by management for both online and offline sources by effective delegation to his/her reporting executives. These targets must be met and a constant feedback on the quality of the generated leads must be obtained from the pre-sales and sales teams so as to modify future campaigns according to this data.

- Need to manage healthy inflow of digital and non-digital leads from various sources such as google adverts, facebook adverts, linkedin, display campaigns, hoardings, newspapers etc.

- Responsible for planning and supervising the design and fabrication of project marketing collateral and communication materials such as sales brochures, exhibition collaterals, marketing collaterals, site branding, newspaper adverts, radio commercials, television commercials, sales office branding, brochures, fliers, exhibitions, barter deals collaterals etc.

- Jointly conduct market researches with the brand team to develop an understanding of the competition, opportunities and customers.

- Responsible for handling the Pre-sales team in terms of the customer data, feedback, visits etc.

Qualifications and Requirements : 

- Graduate, MBA (Marketing)

- 15 + years of experience in Marketing in Refinery (Edible Oil Plant).

- Excellent leadership skills and the ability to maintain positive, high-performance work atmosphere.

- Ability to take initiative and work independently with a sense of responsibility.

- Strong analytical skills and good knowledge of different business functions.

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