Required Skills: Budget Management,Strategy development, Campaign Management,Data Analysis and Optimization,Performance Marketing

Description :

About BharatPe :

- A truly aspirational brand, one of India's fastest growing fintech companies that offers a range of financial services & products for merchants, kirana store owners and end consumers. Valued at over $2.8 Bn within a short span of 3+ years, we focus on empowering small business owners and retailers with business ranging from QR & PoS payments to easy loans to high-yield investment products which in turn enables them to grow and transform. We understand that business and culture are two sides of the same coin.

- So, alongside business, we are equally focused on building a culture where employees succeed unconditionally.

- We believe we are in an ever-evolving space with immense opportunity to build for Bharat! Our people will enable this journey with their ideas, innovations and capabilities. We value diversity, where we encourage different points of view, ways of thinking, new capabilities to strengthen and improve the lives of our customers.

- And that is not all, we have a lot of fun while we explore new ideas, solve real problems, collaborate, connect - and we do it all together.

Connect with us over social media, coffee or call. We promise to excite you with an opportunity that will "change the game"!

In this role, you have the opportunity to

1. Work at an organization which encourages to test and learn enabling you to experiment.

2. Work in a team which celebrates failure

3. Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.

4. Simultaneously build marketing campaigns for India (postpe) and Bharat (BharatPe)

5. Impact BharatPe's top line and bottom line at the same time

6. Drive sustainable/profitable growth

7. Lead a team of highly capable individuals solving unique business/digital marketing problems at scale

Responsibilities:

The Senior Manager of Growth Marketing will be responsible for developing and executing strategies to drive user acquisition, engagement, and retention across BharatPe's brands. This role will focus on optimizing the marketing funnel, leveraging data-driven insights, and leading strategic initiatives to achieve ambitious growth targets.

Key Responsibilities:

1.Strategy Development:

- Develop and implement comprehensive growth marketing strategies aligned with company objectives.

- Identify new growth opportunities and channels to drive user acquisition and retention.

2.Campaign Management:

- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels

- Oversee the creation and management of marketing content and assets.

3.Data Analysis and Optimization:

- Utilize data analytics tools to track and measure campaign performance.

- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.

- Analyze customer data to identify trends and insights for targeted marketing strategies.

4.Collaboration:

- Work closely with cross-functional teams including Product, Sales, and Customer Experience to ensure alignment and support for growth initiatives.

5.Budget Management:

- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.

- Track and report on budget performance, making adjustments as necessary

6. Performance Marketing:

- Manage the performance marketing campaigns and budget, ensuring efficient allocation of resources to maximize ROI.

- Track and report on Performance campaigns, strategies.

Qulaifications:

Degree from a tier 1 institute preferably IIT/IIM/BITS/ISB

In depth experience of using engagement/automation tools such as Clevertap / Moengage / Webengage etc

Skills, Experiences & Behaviors

- 8+ years of performance/growth marketing experience

- Startup experience is highly valued but not necessary

- Ability to work x-functionally both as lead as well as a contributor

- Ability to articulate marketing's impact on top and bottom line of business

- Ability to collaborate across team - Data, Product, Engineering and Business

- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives

- End to end ownership to deliver projects