HR Recruiter at Snapfind
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General Manager- Growth Marketing (8-12 yrs)
1. Strategy Development :
- Develop and implement comprehensive growth marketing strategies aligned with company objectives.
- Identify new growth opportunities and channels to drive user acquisition and retention.
2. Campaign Management :
- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels
- Oversee the creation and management of marketing content and assets.
3. Data Analysis and Optimization :
- Utilize data analytics tools to track and measure campaign performance.
- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.
- Analyze customer data to identify trends and insights for targeted marketing strategies.
4. Collaboration :
- Work closely with cross-functional teams including Product, Sales, and Customer Experience to ensure alignment and support for growth initiatives.
5. Budget Management :
- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as necessary
6. Performance Marketing :
- Manage the performance marketing campaigns and budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on Performance campaigns, strategies.
