HR at SkillMatch Consultancy
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General Manager/AVP - Acquisition Marketing - Gaming Industry (8-15 yrs)
JOB DEFINITION
We have a fantastic opportunity for a strong marketer in Paid Search to join our progressive and expanding business, this key role within our well respected and talented marketing team is at the forefront of driving the performance of our digital attraction strategies. If you live and breathe digital marketing, thrive on data driven insights and can bring skills and knowledge in areas such PPC across Google and Bing, display marketing and paid social along with a great understanding of analytics and conversion rate optimization then we would love to hear from you to join our team as our new Head of Paid Media.
In this position, you will need strong skills and experience within paid search - with experience of using various PPC tools and platforms. Your primary focus will be creating & overseeing the Acquisition strategy within the business to drive growth & efficiency in the market whilst looking to grow the channels ROI.
OVERVIEW
- Acquisition marketing strategy
- Customer-centric planning
- Brand consistency Have experience in all marketing channels like Search, Social, Display, Programmatic, SEO.
- Experienced in Market research & competitor analysis.
- Experienced in reporting, analyzing and interpreting data for campaign performance and feeding back to key stakeholders with proposed actions.
- Implement strategy to achieve business targets and continues growth.
- Regular testing new strategies and relevant betas.
- Prepare analysis to help provide insights to the wider team / business.
- Confidently in solely managing all marketing budgets and providing accurate monthly spend forecasts
- Help create forecasts for performance and budget.
Excellent verbal and written communicator & Spontaneous.
Academic: Bachelors or Master's degree BMM/MBA/others
1. Experience: 8-12 years Years of experience in in creating, managing & reviewing a variety of Media campaigns across Search, Social, Display, Programmatic, SEO.
- Preferred from Gaming Industry ( Rummy, Poker and Fantastic Sport),Marketing Agencies, E-commerce.
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