Genaith - Intern - Digital Marketing (2-10 yrs)
Candidates with proven experience in planning, executing, and optimizing YouTube and Google Ads campaigns is required.
Stipend : 30,000 to 45,000 negotiable.
About the work from home job/internship
Selected intern's day-to-day responsibilities include :
1. YouTube Advertising :
- Plan, execute, and optimize YouTube ad campaigns to reach target audiences in the US market, driving qualified leads and maximizing ROI.
- Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
- Create engaging video ad creatives (with support from a creative team for complex visuals) and manage the YouTube channel.
2. Search Advertising (Google/Bing Ads) :
- Develop and manage search ad campaigns targeting users actively seeking case interview preparation resources.
- Perform keyword research, write compelling ad copy, optimize bidding strategies, and implement A/B testing to enhance campaign effectiveness.
3. Market & Competitor Analysis :
- Conduct market research to understand competitor strategies, identify market trends, and pinpoint opportunities for differentiation.
- Analyze user feedback and market data to inform marketing decisions.
4. Content & SEO :
- Utilize AI writing tools to create SEO-friendly website content, targeting relevant keywords to improve organic search visibility.
