Job Description :

- As the PPC Manager, you will ensure the successful implementation of search, display & video campaigns in Google AdWords for Client brands. You will be responsible for managing Clients PPC accounts in Google Adwords, programmatic 3rd party automation tools.

- A successful applicant will have proven experience managing Google Adwords campaigns as you will be expected to take responsibility for strategising, growing and ensuring the success of the campaigns.

- Reporting into the Head of Paid Media, the PPC Manager will develop key strategic quantitative analysis for the Global Digital Marketing team. They will be able to produce actionable recommendations using Google Adwords, Bing Ads, Yahoo, CRM (e.g. Microsoft Dynamics), auto bidding tool (e.g. Marin), web analytics tools (e.g. Google Analytics) and various statistical techniques.

- In addition to delivering new business insights, this role will be responsible for providing ongoing strategic guidance, recommendations & training the team and managing any third party programmatic suppliers.

- We seek an expert in the digital marketing ecosystem, ideally with expertise with Analytics platforms and Excel, and proficiency across Google AdWords, Bing Ads, Yahoo. Past experience with analytics integrations, creation and maintenance of URL tracking codes, and proven ability to understand, manipulate and report on metrics is highly desired.

Key Activities & Responsibilities : 

- Support the team by delivering timely, insightful and actionable analyses

- Interact with internal teams to understand requests, prioritize, and set clear expectations

- Solve complex business problems by using advanced analytics

- Use existing tools within PPC and other statistical packages to create and automate complex reporting of each channel performance across all Client brands

- Answer ad hoc questions and conduct deep dive analysis for the business

- Conduct Lifetime Value analysis across all vehicles and recommend budget allocations

- Enhance current reporting tools and develop new tools to support the digital landscape

- Identify trends and opportunities across various media and communication channels

- Ongoing report creation and reporting to stakeholders

- Strategise future growth of channel with a focus on spend Vs. ROI KPIs

- Plan, implement and optimise digital campaigns

- Conduct A/B tests on copy and landing pages

- Identify new trends and opportunities

- Use a range of analytical tools to identify areas of success/that need improvement

- Report statistics to the Head of Paid Media and relevant stakeholders

- Work alongside other marketing teams to harmonise strategies

- Quarterly and month plans, budget forecast and media plan delivery in collaboration with the other digital marketing channels

- Implement tracking and reporting on success rates, ROI & Lead volumes

- Create and evaluate digital marketing strategies

- Possess exceptional budget management skills

- Developing short and long term strategic marketing plans to ensure that company KPIs are hit

- Meeting targets relating to income and expenditure for all brands under your remit.

- Managing staff within the biddable media team to include recruitment & selection, deployment, performance, training and development.

- Providing advice and guidance on new industry developments to individuals and teams within the team as required, and working on developing, designing and implementing new changes as requested.

- Contribute significantly to the broader online marketing mix

Experience : 

- At least 5-8 years  experience in digital Marketing

- Substantial experience in managing online campaigns as part of a web/marketing team

- Extensive experience analysing website traffic, including on-page behaviours, in-bound traffic patterns, and A/B testing

- Digital marketing experience, including SEM, SEO, affiliate networks, shopping sites, email, as well as standard industry practices

- Experienced in managing people with a focus on team wellbeing and professional development

- Background in managing large scale online channels

- Experience of working in a fast-moving business

- Experience of managing change and implementing new initiatives

- Knowledge and interest about technology, marketing and communications.

- Working in an agency/network/client side

- Working in the public or private education sector

- Managing a team directly or remotely

- UK Experience/Global Experience

- Excellent sales and negotiation track record

- The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

- There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

Company Profile : 

- GemsNY, New York's finest jewelry brand, a 33+ year old company delivering the best gemstones jewelry. We strive to acknowledge our customer's styles and needs in the best possible way. GemsNY is here to make all your jewelry dreams come true.

- We provide the finest quality bespoke jewelry and loose Gemstones at an economical price. Our specialization is in rings, pendants, earrings, and bracelets featuring sapphires, rubies, emeralds, alexandrites, tsavorites, and natural and lab created diamonds.

- GemsNY is headquartered in the heart of New York's jewelry district. We are proud to be one of the first jewelers of size to take colored gemstones online. We currently have 50,000+ colored gemstones displayed on our website and, unlike others, we own the entire inventory.

- We have a team in India which is customer oriented in terms of providing technical help like programming, marketing, designing etc. In an industry where market reputation is the key asset, the Company has carved a niche for itself and has received continuous admiration and appreciation from its esteemed clients.

- We foster a culture of collaboration, innovation and continuous learning. Our team comprises dedicated and resourceful individuals who work together to help customers design and create perfect jewelry pieces on the website.

You can visit the website, www.gemsny.com to know more

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.