Job Description :

- We're looking for a Social Media Strategist/Manager that will help build a community of engaged users who find value from not just the product but what company stands for: changing the status quo in Gems and Jewelry.

- To create marketing and social media campaigns and strategies that drive engagement, including budget allocation and planning, content ideation and implementation schedules

- Ensuring brand consistency through social media communications

- Able to develop content for social media channels with organic and paid campaigns such as Facebook, Instagram, Pinterest, Twitter, LinkedIn and YouTube,.

- Well connected with influencers and experience to handle influencer marketing campaign

- Candidates should execute all Social Media activities (Such as, tweeting, sharing, engaging, liking, increasing social reach, etc.)

- Should update with current technologies and trends in social media, design tools, and applications

- Ability to Optimize copy and landing pages for social media marketing

- To collect customer data and analyses of interactions and visits. Using this information to create comprehensive reports to improve future marketing strategies and campaigns

- Reporting progress to senior marketing management

- Stay up-to-date with social media best practices and technological progress

- Growing and expanding a brands social media presence to new social media platforms, plus increasing presence on existing platforms, including Facebook, LinkedIn, Twitter and Instagram

- Researching and monitoring activities of competitors

- Analyzing data and reporting on social media insights.

- Creating & managing regular social media content that maintain and augment audience experience and engagement

- Should monitor ongoing campaigns across social media channels i.e. Facebook, Instagram, LinkedIn, Pinterest, Youtube and Twitter.

- Social media advertisement to amplify campaigns

- Optimizing social media posts (language, tone, message) based on target audience behavior.

- Interpreting creative direction and adapting points from creative briefs into persuasive communication ideas

- Writing clear, concise and grammatically correct copy

- Driving the creation of original concepts that result in effective and compelling communication

- Understanding different language styles that appeal to various target markets

- Placing strong emphasis on performing content reviews and self-editing to achieve content that requires minimal rework during the editing and review processes

- Creating video scripts and concepts to drive maximum engagement

Skills Required :

- Excellent interpersonal and communication skills

- Advanced knowledge of branding

- Excellent knowledge of social media platforms, including Facebook, Instagram, Youtube, Pinterest, LinkedIn, Twitter.

- Ability to create clutter-breaking content by leveraging in-built facilities offered by individual social media platforms

- Understanding of social media KPIs and web traffic metrics

- Hands-on experience in using various social media platforms to run advertisements

- Demonstrate leadership skills. Act proactively.

- Great if the candidate have working exposure with an agency or ecommerce company

- Plus if experience as a copywriter

Personal Qualities :

- Strong leadership and communications skills

- Self starter, able to push ahead under little or no supervision.

- Great proactive communicator

- Able to work effectively as part of a team

Company Overview :

- GemsNY, New York's finest jewelry brand, a 33+ year old company delivering the best gemstones jewelry. We strive to acknowledge our customer's styles and needs in the best possible way. GemsNY is here to make all your jewelry dreams come true.

- We provide the finest quality bespoke jewelry and loose Gemstones at an economical price. Our specialization is in rings, pendants, earrings, and bracelets featuring sapphires, rubies, emeralds, alexandrites, tsavorites, and natural and lab created diamonds.

- GemsNY is headquartered in the heart of New York's jewelry district. We are proud to be one of the first jewelers of size to take colored gemstones online. We currently have 50,000+ colored gemstones displayed on our website and, unlike others, we own the entire inventory.

- We have a team in India which is customer oriented in terms of providing technical help like programming, marketing, designing etc. In an industry where market reputation is the key asset, the Company has carved a niche for itself and has received continuous admiration and appreciation from its esteemed clients.

- We foster a culture of collaboration, innovation and continuous learning. Our team comprises dedicated and resourceful individuals who work together to help customers design and create perfect jewelry pieces on the website.

- You can visit the website, www.gemsny.com to know more

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