HR Head at Geetanjali Homestate Pvt Ltd
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Geetanjali Homestate - Manager - Digital Marketing (2-6 yrs)
Job Description for Pay Per Click ( PPC ) Digital Marketing :
- Plan and execute all digital marketing including SEM, social media marketing, SEO, email marketing, display/video advertising campaigns.
- Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns and lead generation campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
- Contribute to the development and execution of market strategies for Paid Search campaigns, Social Media Marketing Campaign including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analysing results and developing actionable insights.
- Maintaining social media presence across all digital channels such as Facebook, Twitter, LinkedIn, Instagram and Pinterest and develops Social Media Marketing strategies to create a brand name in Social Media and raise awareness.
- Develop a social media strategy and set goals to increase brand awareness, followers and increase engagement.
- Creating strategies to increase online traffic to the organization's website.
- Evaluating competitor's Digital Marketing strategies and creating plans to overtake them.
- Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI.
- Analysis of end-to-end consumer experience in different digital channels.
- Identify the latest digital technologies and current digital trends affecting the industry
Promote company's product & services in the digital space and acquire leads.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Candidate should have his own laptop
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